Technology designed to improve your life, without overwhelming it.
Tribe is a calm wellness companion that helps you rest, recover, and feel more like yourself — while keeping every signal it reads completely, quietly yours.
Never sold, no trackers, locked to your account.
- Zero
- Trackers or ad SDKs
- Never
- Sold, to anyone
- 1 tap
- To erase it all
Your wellbeing is personal. We built Tribe so it stays that way.
Most wearables quietly turn your body into data someone else can profit from. Tribe was designed from the first sketch to do the opposite — to understand you without ever owning you.
See exactly what happens to your dataLocked to your account
Every record is readable only by your signed-in account. An anonymous request to our database is refused outright.
Not stored under your name
Your activity, sleep, and health scores are saved under a random ID, kept separate from your name and email.
Never sold, no trackers
No data brokers, no advertisers, and not a single advertising or analytics SDK in the app.
Yours to delete, anytime
Delete your account and all your data whenever you want — no forms, no waiting.
A gentler way to understand your days and nights
Tribe pays attention so you don’t have to. It notices the rhythms of your sleep and recovery, then reflects them back with warmth — never judgment.
Sleep you can feel
Tribe quietly learns your nights and reflects them back gently in the morning — so rest becomes a habit, not a number you chase.
Recovery, not pressure
Instead of pushing you harder, Tribe shows you when to ease off. Some days the kindest goal is simply to rest.
A calmer relationship with your body
Subtle, personal insights help you notice patterns over time — without turning your wellbeing into a scoreboard.
Designed to quiet the noise, not add to it
We measure success by how little Tribe interrupts you. It protects your attention as carefully as it protects your data.
Notifications that wait their turn
Tribe holds the noise and surfaces only what genuinely matters, when you’re ready for it.
A gentle haptic wake
No alarms blaring across the room — just a soft vibration that wakes you at a natural moment in your sleep.
Designed to be put down
Good technology earns its place and then gets out of the way. Tribe is built to be glanced at, not stared into.
One radio, and we published the number
What EMF actually is
Every wireless device gives off electromagnetic fields — radio waves. Your router, your car key, your headphones. A smartwatch uses Bluetooth to pass readings to your phone, and some also carry Wi-Fi, cellular and contactless-payment radios on top.
Why some people want less of it
A watch sits against your skin all day and all night, which a phone in your bag does not. Harm at these levels isn’t established — we’re not going to tell you otherwise. But wanting less of something is a fair preference, and you should be able to see the numbers before you choose.
Tribe and Fitbit figures are measured conducted output from their public FCC filings (2ASAU-S90 and XRA-FB521). The Apple figure is the ceiling for its LTE power class rather than a measurement — cellular radios transmit well below it in good signal. The Tribe Watch has no cellular or Wi-Fi radio fitted at all.
Beautifully simple, on purpose
The Tribe app opens to a single calm view of how you’re really doing — no dashboards to decode, no badges to earn. Just clarity, in plain language, whenever you want it.
Every screen is built around restraint: soft type, generous space, and only the information that helps. Nothing designed to keep you scrolling.
Optional deeper reflections, on your terms
Tribe works fully on its own. For those who want a little more, Insights adds gentle, personal guidance — and like everything else, it stays private and easy to walk away from.
- Weekly reflections written in plain language, not charts
- Personalized rhythms for sleep, movement, and stillness
- Your private trends, locked to your account and never sold
- Cancel in one tap, keep your history, no guilt trips
Quietly trusted by people who value calm
“It’s the first wellness device I actually trust. It helps me rest better without making me feel watched — and I never worry about where my data ends up.”
“Tribe is calm in a way nothing else on my wrist has ever been. The nightly reflection nudged me into a better routine, gently, and my mornings show it.”
We believe wellbeing shouldn’t come at the cost of your privacy. That technology can be quiet, warm, and human. And that the most personal thing you own — the story of your own body — should belong to no one but you.
This is Tribe